Many people aspire to work or have an office in a well-known location. In Malaysia, the CP Tower Petaling Jaya might be described as the people’s dream. That skyscraper offers numerous benefits and excellent future prospects.
Seeing the shape of a tall structure and thinking outside the box is a distinguishing aspect of CP Tower Petaling Jaya. Given that the skyscraper is located in an easily accessible and heavily trafficked area, especially on Jalan 16/11, Phileo Damansara Trade Center, Selangor. This demonstrates that the building’s strategic design makes it easier for people to recall.
Before starting a firm in Malaysia, the strategy of selecting a strategic business site must be examined. The selection of a business site is one of the aspects that determine a company’s marketing success in a marketing strategy. The more crucial the business location, the higher the volume of sales and the greater the impact on a company’s performance. If the chosen business site is not strategic, the sales will suffer as well. A busy location is not the only factor to consider when selecting a strategic business site. There are various things to think about. The type and nature of the business are taken into account while deciding its location.
Location determination and selection is one of the strategies that need to be considered by companies, both factory locations for manufacturing companies or business locations for retail companies and office locations. Location selection is needed when a company establishes a new business, expands an existing business or moves the company’s location to another location. Determination of the location has several objectives according to the type of business to be carried out, namely:
The strategic Petaling Jaya CP Tower can minimize costs. The right location closer to the location of the material storage warehouse with the production location can save transportation costs.
The selection of retail locations and service professionals that are easily accessible to consumers allows for large sales to occur, thereby increasing the company’s revenue.
Strategic office locations can be used to maximize delivery speed and minimum costs. The distance between the warehouse and the right factory location will speed up delivery of goods while minimizing costs.
The location must be chosen with several factors in mind. All of which are aimed at increasing sales and providing benefits to the organization. Management must consider the following factors when identifying and selecting a business location: