Ford Launches the All-New Kuga in Malaysia, Redefining the SUV Segment with Class-Leading Features, Technology

  • Segment-defining all-new Ford Kuga is now available at all Ford showrooms nationwide
  • All-new Ford Kuga combines power and performance, segment-leading smart and safe technologies, priced at RM159,999¹
  • With unmatched smart technologies, including the first in Malaysia hands-free power liftgate, Ford's Intelligent AWD system, exclusive Ford SYNC™ technology, as well as a powerful yet fuel-efficient 1.6L EcoBoost petrol engine

KUALA LUMPUR, Malaysia, 6 June 2013 – Ford today welcomed the latest addition to its Malaysian line up, the all-new, segment-redefining Ford Kuga. The all-new Ford Kuga elevates what's possible in an SUV, distinguished by smart and safe technologies, with the power and performance capabilities to always be adventure-ready.

Available in Ginger Ale, Panther Black, Frozen White and Moondust Silver, the all-new Ford Kuga is priced at RM159,9991, representing tremendous value-for-money, with standard features that are unmatched in the SUV segment. Key features include:

  • Exclusive 1.6L EcoBoost petrol engine boasting 180 PS power and 240 Nm of torque
  • First in Malaysia in its class Hands-free power liftgate that opens and closes with a wave of your foot beneath the rear bumper – no need to fumble for the key when your hands are full
  • Exclusive voice-activated Ford SYNC connectivity
  • Ford's Intelligent All-Wheel Drive (AWD) system, including exclusive Torque Vectoring Control and Curve Control for more precise handling
  • Euro NCAP highest rating in safety for compact SUV with seven airbags – driver and front passenger, front seat side, rear curtain and driver's knee
  • Ultra high-strength steels used in key structural areas
  • Post-crash SOS alert system

"The all-new Ford Kuga is a smart SUV with increasing popularity worldwide, " said David Westerman, regional manager, Asia Pacific, Ford Export & Growth Operations. "We are already increasing production of the all-new Ford Kuga at the Valencia plant in Spain by 10 per cent or 8,000 units to meet the surge in demand."

Segment-Leading Smart and Green Technology

This SUV is the ideal choice for the refined urban warrior keen on performance and technology; the all-new Ford Kuga presents exceptional fuel efficiency with the exclusive Ford 1.6L EcoBoost engine with Ti-VCT Technology, boasting better power output of 180PS, substantially higher torque of 240 Nm.

The all-new Ford Kuga comes with six-speed SelectShift Automatic Transmission with a sequential Sport Mode and offers 7.7ℓ/100km. The turbocharged direct injection² in the EcoBoost engine enables more precise delivery of fuel for lower emissions, powerful performance and higher power output, with improved volumetric efficiency and knock avoidance. Active Grille Shutter further improves on fuel efficiency by maximising aerodynamic efficiency and the engine cooling system.

The first in Malaysia hands-free power liftgate opens and closes with a wave of your foot beneath the rear bumper. Sensors detect a combination of the intelligent access key fob in your pocket, bag or purse, and the shin and leg motion as a safeguard against accidental openings. The system can be programmed to raise the liftgate to the desired height; the liftgate also has safety sensors in place to stop motion when there is an obstacle in its path, ensuring no accidental closings.

Ford's Intelligent All-Wheel Drive (AWD) system measures and reassesses driving conditions up to 20 times faster than the blink of an eye, providing a perfect blend of handling and traction. The system gauges the speed difference between front and rear wheels to determine the appropriate torque distribution when cornering to eliminate torque steer, reduce body roll, improving vehicle dynamics and handling. This, coupled with the Torque Vectoring Control³, Advance Trac with Roll Stability Control (RSC), Trailer Sway Control, (TSC), Hill Start Assist (HSA) and Curve Control makes the Kuga one intelligent high-performance SUV.

Segment-Leading Safety and Security Features

Engineered for outstanding safety, the all-new Ford Kuga was awarded a maximum five-star rating by Euro NCAP after achieving an overall protection score of 88 per cent, the highest-ever for a compact SUV.

Ford engineers designed the all-new Kuga with ultra-high-strength steel beams in the body structure and specially designed reinforcement around the roof to ensure structural rigidity and strength.

The all-new Ford Kuga is the segment's only vehicle to offer seven airbags; driver and front passengers are protected by all-new, next-generation Ford airbag technology with enhanced chest protection using a reconfigured curve-shaped tether system that reduces the impact of the airbag on the passenger in the event of deployment. The front passenger airbags also have adaptive venting technology that diverts some of the gas from the airbag inflators to match deployment force to the occupant's size, minimising risk of injury. Seatbelts are equipped with pretensioners and load-limiting systems, along with ISOFIX childseat attachments that ensure the highest level of safety.

In the event of an airbag-deploying crash, Ford's SOS Post-Crash Alert System activates hazard lights and sounds the horn until it is deactivated or battery power has depleted.

The all-new Ford Kuga's Global Double Lock feature can remotely close all windows and deadlock all doors to prevent occupants inside from getting out. This applies to children in the car, but also to potential assailants who have managed to get in but will not be able to get out. Combined with a Thatcham Category 1 alarm and immobilizer, the Kuga's safety features offer both high security and a lower insurance premium.

Good Looks, Inside and Out

The all-new Kuga features kinetic exterior styling showcasing ‘energy in motion,' first seen in concept cars to project a sense of dynamic motion, energy and excitement. The all-new Kuga's high belt line, sleek curves and muscular form give the Kuga the rugged, yet refined appearance.

The interior of the all-new Kuga has been optimised for spaciousness, cargo capacity and maximum utility. The all-new Ford Kuga's smart compartments throughout the interior with a 60:40 adaptable rear storage and 1603ℓ extended luggage space can accommodate all your recreational and weekend gear, including three fully-assembled mountain bikes.

The Kuga features an anti-allergen interior that won't release airborne fibres that can irritate the senses. Power outputs in the cargo area provide enough power to run your laptop, more examples of how every detail of the Kuga has been designed with ease of use and pleasure of ownership.

The interior also features the exclusive voice-activated, hands-free communication and infotainment Microsoft-powered Ford SYNC system, which makes and receives calls, reads text messages and even plays your selected music tracks. The SYNC integrated system complements the Kuga's Sony audio system, complete with nine high-series speakers, a 4.2-inch TFT liquid crystal display with a branded integrated control panel.

Warranty and Cost of Ownership

For all purchasers of the all-new Ford Kuga, Ford offers a five-year/200,000 km new vehicle warranty.

As with all Ford passenger vehicles available in Malaysia, the all-new Ford Kuga also comes with Ford's Extended Service Plan (ESP) to provide added peace of mind to customers at no extra cost. Ford ESP is a free three-year or 60,000km maintenance programme that covers parts and labour free of charge. In addition to routine inspection and maintenance services, Ford's ESP covers free replacements for selected wear-and-tear items, including spark plugs, shock absorbers, engine belts, brake pads, and wiper blades.

The five-year warranty combined with Ford ESP is designed to help Ford customers cut costs while increasing the resale value of their vehicles.

The all-new Kuga is now available for test-drives and viewing in all Ford showrooms nationwide.

For more information about the all-new Ford Kuga, visit:

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Editor's notes:

  1. Pricing is on-the-road with insurance for Peninsular Malaysia and private registration only
  2. Gasoline Turbocharged Direct Injection. Turbo: Energy from the exhaust is used rotate a turbine that is coupled to a compressor that pressurises the incoming air. Direct Injection: Highly pressurised fuel is injected into the combustion chamber of each cylinder.
  3. Torque Vectoring Control: Uses vehicle braking system to deliver effect of limited slip front differential without complexity and additional weight.

About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 175,000 employees and 65 plants worldwide, the company's automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford and its products worldwide, please visit